By Tom D’AgostiniThe NFL has officially returned to Netflix.
The company announced Monday that its streaming service will bring the league back to the streaming platform for the first time since 2010, after a tumultuous three-year hiatus.
“Today marks an important step toward bringing the NBA back to HBO NOW,” HBO Now president Rob Thomas said in a statement.
“It is an unprecedented time for the NBA, and we are excited to continue our partnership with HBO.”
The NBA has been a virtual dead zone for Netflix, which has struggled to find content in a country where most Americans have yet to catch the NBA Playoffs.
The NBA, which was sold to Disney in 2015, had a total revenue of $11.6 billion in the fiscal year ending March 31, down $1.4 billion from the same period in 2015.
Netflix and the NBA had been working to launch a live game streaming service, but that effort has stalled amid lawsuits over the terms of the deal.HBO Now’s first series, “Pitch Perfect 2,” premiered in May.
It was the first HBO series to debut on a streaming service in nearly 20 years, but Netflix has been unable to attract enough viewers to justify its investment.
The company’s parent company, Time Warner, is also behind HBO Now.
The HBO and Time Warner deal has drawn a lot of criticism from sports fans who believe it’s the latest in a series of stumbles from the NBA.